TenX Nutrition Building a modern consumer brand that tackles malnutrition at scale

TenX Nutrition is building Kenya’s first mass consumer food brand around everyday staples.
We’ve cracked product–market fit in a $1.5B+ category where no dominant brand exists. Our first product – Mandazi POWER – upgrades Kenya’s most eaten snack into a nutrient-rich, delicious, affordable version that consumers now ask for by name. With over 1M pieces sold and partnerships with TechnoServe, GAIN, and CGIAR, we’re scaling rapidly across schools and roadside shops in informal settlements (currently more than 1,000 shops).

Our model combines strong unit economics, competitive advantages through scale, and brand loyalty among consumers – positioning TenX to become Kenya’s No. 1 everyday food brand while driving real nutrition impact at scale.