Taka Earth Documenting climate action in Africa

Africa’s waste management system is inadequate, leading to serious ecological and human consequences, with only 10% of waste being properly collected and disposed of. To address this issue, it is necessary to encourage people to sort their waste at the source, which will lead to waste capture to divert from landfills and increased recycling.
Taka Earth is incentivizing every day consumers to segragate their post consumer waste (glass bottles, plastic containers and cans), drop it off at our Taka Stand (a partnership with Quickmart Kenya – a 58 branches network supermarket) or request for home pick ups through our USSD shortcode and redeem their points with our retail partners for shopping. Consumer goods companies get an extended producer responsiblity service and consumer insights with an opportunity for direct marketing while retail partners get increased sales.