Here you write your ‘pitch’-What are the issues facing your customers?
It exposes the most important findings of your market research and explains why there is a demand for your product or service.

-How are you contributing to solving that problem?
Present your value proposition and synthesize your main activities.-What makes your organization unique, disruptive and new? How do you cope with the competition?
It highlights that it makes your business model innovative and offers high growth potential to investors.