Team
Our team’s strength lies in our collective experience, diverse skill sets, and shared commitment to Sofi’s mission. Together, we strive for excellence, driving Sofi’s evolution as a leader in receivables management.
Tatiana Pomar – CEO & Co-founder
An industry leader with an MBA in Management, Credit, and Collections. A global conference speaker, recognized leader, and two-time founder.
Leonardo Paladino – CIO & Co-founder
A serial “Tech” entrepreneur, taking 4 startups from 0 to US$40M ARR and successful exits.
Karina Moreira – CRO
A seasoned professional with over 20 years of exceptional performance at top firms like Volkswagen Financial Service, Banco BV, Unidas Rent a Car, and Via Varejo. Successfully managed a US$ 6.6 billion portfolio, implementing recovery strategies for distressed contracts. Achieved a significant milestone by mobilizing over US$ 40 million in cash flow within 3 months through an innovative renegotiation solution without impacting provisioni