Most fertilizers in the world are produced in large-scale, centralized, and capital-intensive production facilities (costing hundreds of millions of dollars in capital infrastructure), mostly located in developed countries, and then shipped to the emerging markets such as Sub-Saharan Africa. Due to the long-distance logistical and importation mark-up, a rural farmer in Kenya, such as Ms.Nyokabi, pays 2-3 times the world price for fertilizer, and this figure is anticipated to rise to 5 times by 2050. What is worse, because of Nyokabi”s limited income, he can only afford the cheapest, synthetic fertilzers. This adds to the cost of food production for small-scale subsistence farmers, driving them into a vicious cycle of poverty. What makes the matter worse is that these imported fertilizers often are not tailored to the African soil, which in many parts is acidic (FAO, 2012). Safi Organics offers these farmers a unique fertilizer blend, tailored to the African soil, at 20% cheaper than w
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