PREMISE: We are aware of the environmental impact of the production of single-use packaging, the few options to consume products that we need without generating waste and the scarcity of information that serves as a guide to changing current habits; and we decided to do something about it.
ROL: Allied in a process of transformation towards better consumption habits that generate less environmental impact.
PROMISE: We can reduce waste through an online/offline platform for the filling of home packages.
PRODUCT: Store of products (cleaning, personal care, grains and seeds) in bulk online.
SEGMENT: ECO-ACTIVE CONSUMER. AVERAGE, MEDIUM-HIGH H/M 24-35 YEARS People who have already started their transformation towards more conscious consumption. They research about what they buy, they value the narratives of protection and care of the environment