Pricepally is a tech-enabled grocery platform revolutionizing food retail in Nigeria by connecting farmers and wholesalers directly with consumers. It offers affordable, high-quality, and fresh groceries through a seamless, tech-driven experience via web, mobile app, and an AI-powered WhatsApp chatbot, with 24-hour delivery and a wide product range.
Operating in multiple cities, Pricepally provides cost savings for consumers while boosting farmer earnings. Women form the majority of its customer base, benefiting from convenience, accessibility, and reduced grocery expenses. Its model fosters both household affordability and sustainable agriculture.
To scale its impact, Pricepally is expanding its B2C and B2B operations, increasing direct farmer sourcing, and introducing omnichannel retail. By modernizing Nigeria’s grocery supply chain, it aims to establish a scalable, efficient, and transparent food system that enhances food access and affordability across Africa.
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