0.8% of women in Latin America have an investment account. The lack of financial inclusion and education for women presents a significant opportunity in an underserved market.
Women don’t have investment accounts due to: Lack of time and financial market knowledge, lack of confidence to invest on their own, lack of financial products and services that are easy to use and understand. Pilou is the first digital savings and investment platform led by women, for women in Latin America. We strive to empower women towards financial freedom by managing 5 diversified investment portfolios based on the user’s risk profile and investment objectives, in an easy and transparent way. We manage accounts in Mexico for Mexican residents and U.S. accounts for any Latin American. We provide financial education to enhance our community’s investment understanding. We are proud to be a company founded by Mexican women, with a combined experience of +27 years in the financial industry.