Team
Our team covers the entire spectrum of the problem.
Sadiq (Co-Founder & Chief Executive Officer) has advised FMCG corporates on how best to launch and manage distribution in Africa.
Aba (Co-Founder & Chief Operating Officer) has led several data-led go-to-market projects with FMCG manufacturers who struggle to get reliable and timely data from the informal markets.
Arum (Co-Founder & Chief Technology Officer) previously built point-of-sale checkout technology for retailers to improve business operations.
Kitan’s (Chief Product Officer) parents used to operate small businesses in the markets and he experienced first-hand how difficult bookkeeping is for them.
Joseph (Chief Data Officer) previously led data teams for Africa’s biggest data collection companies (Nielsen, Ipsos Mori and Kantar), so understands their limitations.