Team # Nivi Team Led by founders with complementary expertise in technology, healthcare, and behavior change, Nivi’s leadership combines deep domain knowledge with entrepreneurial success. Co-founder and CEO Siddhartha Goyal brings multiple exits and technical leadership experience as former CTO of TinyURL. Co-founder and CBO Ben Bellows, PhD, contributes extensive global health systems expertise, having co-authored a significant share of the global SRH voucher literature. The team is strengthened by world-class advisors including behavioral scientist Neela Saldanha, PhD (Yale Y-Rise Executive Director), AI expert Jeff Orkin, PhD (MIT PhD, founder of acquired startup), digital health specialist Mara Hansen Staples (former Gates Foundation), and global health researcher Eric Green, PhD (Nivi Co-founder). Together, they’re leveraging AI, behavioral science, and analytics to bridge critical health gaps across emerging markets, already serving 2 million active users with measurable