MIDAS Technologies Inc. Closing the loop of consumer information of cash economies.

Mexico’s economic modernity is limited by a lack of financial inclusion (90% of retail purchases are still cash-based & 53% of consumers have no access to financial institutions), creating a gaping hole of consumer information & a lack of digital & financial penetration to the base of Mexico’s economy: cash & its users.

MIDAS focuses on visualizing cash consumption trends and analytics through the use of a cash-focused loyalty reward program. As an app, we provide users a 5% DIGITAL cashback on cash purchases in any affiliated stores.
As a unique information hub, we do 3 things: 1) SaaS- Consumer information data analysis, providing key insights on final consumers in cash-centric markets to Consumer-Focused Companies. 2) CaaS Marketing: Personalized promos pushed to ideal consumers, based on their consumption habits. 3) Create accurate user financial profiles, circumventing the banks & slowly offering users fintech services, taking them step-by-step to financ