Markit Opportunity is a for-profit, social enterprise with a mission is to improve the incomes of smallholder farmers in the East African Community by leveraging mobile technology and logistics innovations to create trusted, transparent and coordinated supply chains.
We offer a mobile platform that connects traders in urban markets to smallholder farmers within the East African Community. Traders and farmers are both subject to information asymmetry about real-time supply and demand, and market prices. Brokers in between these two actors play a significant role, where information collection is both difficult and critical in such markets. Markit Opportunity uses a holistic approach to address these market inefficiencies, necessary for impact at scale.
Our first digital solution is an SMS- and voice-based services that provides anyone with current market prices, both for the farm-gate and wholesale.
The core of our platform, and our second digital service, is an auction plat