Our goal is to develop a lifestyle solution with e-commerce at its core. In creating an e-commerce platform, we seek to create sustainable ecosystems of buyers, sellers and service providers, while digitizing the largest and most neglected players in Africa’s digital (e-commerce) transformation journey- the Small & Medium Sized Enterprises (SMSE). Africa’s e-commerce penetration rate is currently at around 28% and expected to grow to 40% by 2025. Mambo Online looks to contribute to this growth story.