The conflict to be solved is that all sectors of society do not have simple, qualified and financially affordable access to meet their legal aid needs, specially the most vulnerable people. According to a 2019 UN study of worldwide conflict, 2 out of 3 people do not have access to justice and are unable to connect with a lawyer due to social, geographical and cultural barriers.
As you see, the data we took into account to create Legalify is really shocking.
The seriousness of this problem transcends all areas of the human being: access to justice is a basic principle.Our business model is based on subscriptions, where lawyers pay to be part of our marketplace. Customers can access the lawyers search engine free of charge. Nevertheless we have created on demand services such as videoconference and emergency call at accessible costs.
Our TARGET market is LATAM, which has a 4,5 million meta market of lawyers, OF WHICH we plan to capture 40,000 thousand lawyers in 12 month.