Team Core Market Strategy + Team Our strategy is community-first and culture-led, blending offline placements with digital momentum to drive demand. Marketing/Brand Team leads campaigns around Indian festivals, weddings, and events, partnering with emerging artists to forecast demand. Salesforce Team turns momentum into placements at restaurants and events, providing volume insights to guide production. Distributors manage inventory flow and delivery to key regions, helping us stay stocked and ready for seasonal spikes. eCommerce Team drives DTC growth through our online store, using performance marketing and retention to boost reach and LTV. Founder: DevRaj Patel leads as the visionary and brand architect, building Jivati with intention, culture, and execution from the ground up.