Jivati Experience the Spirit of Ayurveda in Every Sip

Cover image of Jivati, Food and beverage venture on VC4A

Jivati
Redefining alcohol as a mindful ritual—not a means to escape.

Jivati is carving out a new niche where alcohol and wellness-led living can coexist. We craft ready-to-drink vodka cocktails using a proprietary, regulator-approved formulation that infuses better-for-you ingredients inspired by Ayurvedic spirits—offering a more intentional way to drink.

Built at the intersection of cultural depth, premium spirits, and modern lifestyle shifts, Jivati is positioned to lead a new wave in the $10B+ RTD category. Our formulation strategy gives us a defensible moat, and our mission aligns with the evolving priorities of today’s conscious consumer.

SectorsFood and beverage, Retail, Sports and wellness
LocationCosta Mesa, United States of America
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