Our company is governed under 2 principles, which are the axis to develop our products: 1.-INNOVATION AND DIFFERENTIATION.-Today the market does not only demand quality and good price in products. Each time innovation and differentiation is more valued and it is gaining ground among the factors of decision to purchase the final consumer. 2.-SOCIAL RESPONSIBILITY.-We are very aware of the inequity that exists in our country, we want to contribute in the regeneration of the social fabric with products that have this approach. Having said this and having as value within the organization the love for Mexico we decided to create this project which seeks to promote, preserve and spread the traditions and culture that exists in our Country as a differentiating factor, making it a part of this cultural expression to every home in Mexico and being congruent with our philosophy part of the profits of this will be destined to address problems in indigenous communities.