Impetus Botswana Owning Our Story

Fashion is one of the key elements that define culture, and in Africa, the second largest sector after agriculture. Customers love choice, unfortunately, when it comes to Botswana national fabric (leteisi) and African-print apparels, many don’t have options, except a variety of fabrics at a raw stage, followed by time consuming process of visiting a Tailor, and at times extra delays by the designers. While some tailor made clothes are what some customers may need, majority of these outfits could be made accessible just like different designs of western fabrics can be easily found in a clothing store. On a market research carried out recently, 67% of young women indicated that they strongly support the idea of having ready-made quality African print outfits in stores. Impetus Botswana, through their registered clothing line Prestige, is a trailblazer company that manufactures fashionable clothes for middle aged women, specializing on ready-made modernized African-print outfits.