Hazina Digital product sampling for consumer packaged goods in Africa

While Consumer packaged goods (CPG) spend up to 10% of their marketing budget on product sampling, they cannot track more than 90% of such spend, resulting in a poor understanding of consumer behaviors.

Hazina provides a web and mobile app for CPGs to conduct targeted product sampling campaigns, by matching their free product samples with pre-profiled consumers. We match consumers with multiple samples from various brands, and aggregate them in a box delivered directly to their homes. Finally, consumers provide feedback on the products they received by completing a survey. The consumer profiles and feedback are interpreted into insights provided to the brands that enables them better understand their market penetration and inform their marketing strategies.

By winning consumer trust through freebies, understanding their behavior through the insights, and building distribution that delivers directly to home, our goal is to become the infrastructure that enables DTC e-commerce