Frangos de Mahubo Agropecuaria Lda Production of Eggs and Broilers

Being Maputo and Matola their main markets, Frangos de Mahubo face a very large potential demand but, at the same time, strong competition (large and small/local producers; and legal and illegal importers).
•To position themselves in the market and specially because of the unfair illegal importers competition (with unsustainable low prices) Frangos de Mahubo use a “fair price” strategy based on a good price/quality ratioconcept. This is done through several differentiators :
Product quality –controlled operational processes using best practice production standards, packaging and inputs with a strong support from Higest;
Product presentation -attractive presentation of their products, with product standards (differentiating eggs and broilers by weight);
Distribution –own and personalized distribution;
Communication –the company has a visually attractive communication, with logos, trademarks, packaging and point of sales marketing; also social networks (Facebook), public relati