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FlexPay Transforming commerce with africa's first embedded Save Now, Buy Later

Cover image of FlexPay, Fintech venture on VC4A

Problem: Africa’s 60% unbanked population faces predatory credit traps (e.g., high-interest BNPL) and stagnant income, while merchants lose 70% of sales to cart abandonment and costly customer acquisition (CAC).
Solution: FlexPay’s Africa-first merchant-embedded Save Now, Buy Later (SNBL) wallets make essentials afford,able for underserved consumers and empower merchants. Users save incrementally in interest-free “wallets” tied to partner brands (e.g., Jumia,, clinics), unlocking purchases without debt. Merchants embed FlexPay at checkout, boosting conversions by 50% and retention by 30%, while slashing CAC via seamless, low-cost onboarding.
Impact & Traction: 300,000+ consumers (55% women) now access household essencials,healthcare, education, and SME tools debt-free. Partner merchants report 21% sales growth and 25% repeat buyers, with CAC reduced by 15%. Processed $16M+ in savings-driven transactions (GMV) in 2024 from partnered with 1200 partner merchants.

SectorsFintech, Online payment processing
LocationRuiru, Kenya
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