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Druve Crowdvertising Growth For All

Cover image of Druve, Adtech venture on VC4A

Druve is an advertising technology solution that simulates word-of-mouth advertising for last-mile content distribution.
We like to think of ourselves as Bolt for advertising.

The Problem
Today, businesses and content promoters find it hard and expensive to achieve good conversion from
their advertising campaigns. Various audiences have developed a growing dislike for engaging with paid promotions across digital advertising channels, with the best performing platform (Facebook) having 0.89% as its average click-through rate. This coupled with the push for privacy and user consent by mobile platforms (e.g IOS and Android) has led to increased inefficiency of existing advertising channels.

By allowing people to monetize their instant messaging and social media handles through the Druve mobile app we are able to create Africa’s fastest growing organic advertising channel. Research shows that Word-of-mouth promotion is the most trusted of all forms of marketing

SectorsAdtech, Fintech
LocationAbuja, Nigeria
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