Cersum Agro Processors A value addition manufacturer of sunflower cooking o

Cover image of Cersum Agro Processors, Food production venture on VC4A

PROBLEM
Cooking oil is a basic commodity in Kenya. Many households depend on multinational companies as the primary source of cooking oil. These multinationals have import crude palm oil from Malaysia and Indonesia, and sunflower oil from Ukraine.

SOLUTION
After war broke in eastern Europe, crude sunflower oil became scarce and expensive. We noticed a gap because the price of sunflower oil went up in Kenya. Since we shall be using locally grown sunflower, we realized that we could provide quality oil at an affordable price

UNIQUE SELLING POINT
We provide a source of income to the locals who are also our customers. They are able to identify with the company since we are unlike the big corporations that depend on imported crude oil as a primary source of raw materials. Most of the labour comes from the sons and daughters of these people. The product is ready for the market

Sectors Food production, Manufacturing
Location Magutuni, Kenya
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