CellPay is a cross-border mobile payment platform providing remitters a better way to send value home directly through local merchants.
Remittance providers are limiting their digitalization process to the sender experience. Receivers still must go to an outlet to cash-out the funds, wait in line, loose on the exchange rate. Traditional remittance providers are inefficient and disconnected from the local market.
CellPay has developed a high-capacity Open API electronic transaction gateway, that aggregates direct to account connections to small medium businesses from emerging and frontier markets in order to connect them to global remittance inflows.
There has been $740 billion USD remitted globally in 2020 but less than 5% digitally. Senders pay an average of 7.2 % service fees. That’s a Total Addressable Market of $52.5 billion USD. Cellpay within 5 years aims to capture 10% of the market and become the unicorn of digital remittance.
Cellpay powering digital remittance.