Carata Limited The operating system for next-gen e-commerce in Africa.

Cover image of Carata Limited, E-commerce venture on VC4A

Carata connects businesses, delivery companies, and customers through an end-to-end e-commerce platform. With Carata, each party focuses on what’s important to them. Customers can order from businesses or add new items – deliverers will find and purchase these items. This makes it possible to order anything and support small local retailers. SMEs are given all the tools they need to manage their online presence in our digital marketplace, from CRMs to Inventory insight. Finally, We provide delivery companies with the infrastructure that handles deliverer assignment, pricing, route optimization, and analytics, giving them the flexibility to focus on operations. When orders are placed, customers can choose their preferred delivery company based on delivery price, time, ratings, and others – Carata then assigns the deliverer from the chosen company. This creates a digital economy. We generate revenue through commissions on delivery fees, transaction fees on purchases, and subscriptions.

Sectors E-commerce, Transport and logistics
Location Nairobi, Kenya
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