We are artika, an accessory and leather company that offers experiences of our Colombian culture in each of the products of our portfolio. We are a brand dedicated to designing this type of products highlighting the importance of our craft communities of the country, whose only way of sustenance is their work done completely by hand. We do it by creating products of high value perceived for the needs of our market in the world of fashion, and in the same way we want to encourage the experience that our Colombian culture offers enriched in an artika product and give it the importance it deserves. For us, one of the main objectives to be developed, in particular in countries with deep social problems such as Colombia, is « CREATING VALUE FOR ALL STAKEHOLDERS ». Leading companies nationally have lived and shared the enormous potential that is generated when the marketing strategy incorporates an artika product.