The core mission of Agromall is to deliver healthy food, and contribute to agricultural innovation in Nigeria, so as to increase the standard of living for our citizens. This is essentially what drives us and all our projects are centered around that. We started our Fruitzy line 2 years ago, which makes fresh juices using local fruits. The mission of this project is to help reduce the intake of soft drinks by Nigerians, in order to improve the health of its citizens. Our drinks have no preservatives and is organic. Fruitzy helps reduce post-harvest loss and market waste of agricultural products by buying from farms directly, in large quantities and paying for products ahead of time. This has helped reduce waste, because the fruits do not have to spoil while farmers are waiting for patrons to buy their products. We recycle the byproducts of the fruit (peels, etc.) to farms for their use in feed. We hope this will (1) increase farmers incomes by reducing their cost of production.