Abonten Technologies Online Food Marketplace for Everyday People.

In Ghana, over 70% of daily food transactions involves street food vendors, who are widely appreciated and popular. However, they face exclusion from online food marketplaces due to perceptions about literacy and the complexity of their meals. Unlike restaurants which have fixed prices on every meal, the prices for their offerings vary based on individual preferences, making them affordable and appealing especially during this inflation period. Despite their market presence and transaction volume, online representation is limited, as most online food marketplaces opt to go with restaurants because their menus are less complex to onboard. We’ve created a unique tool to address the complexity of street food vendors’ meals, enabling us to replicate the beloved in-person experience customers enjoy and consolidate affordability on a single platform. Our user-friendly app ensures easy onboarding, allowing street food vendors to quickly adapt to the digital space.