Timuktoo Creatives Ideation Programme

The timbuktoo Creatives Ideation Programme is designed to transform promising creative ideas into investable, sustainable ventures. Targeting early-stage founders from across Africa’s creative industries, the programme provides structure to validate concepts, build entrepreneurial capabilities, and prepare participants for market entry and funding opportunities. 

Delivery Modality

The 6-week programme is fully virtual and Pan-African. Participants will engage in two live online sessions per week, mentorship and peer feedback and Online assignments and community engagement. All sessions will be delivered in English. A stable internet connection and device for virtual sessions are required. Selected participants are expected to commit 5–8 hours per week. 

Experiential Learning

• Interactive peer reviews and mentorship circles
• Hands-on venture building, including idea validation and business model development
• Real-time pitch preparation and storytelling practice 

Tech Tools and Resources

• Virtual learning via Zoom/MS Teams
• Access to an online portal for community engagement and learning materials
• Use of digital business design tools, such as the Business Model Canvas 

Holistic Approach

• Emphasis on storytelling, branding, and African cultural expression
• Inclusive support for youth, women, and underrepresented creative voices
• Builds a Pan-African community of creatives connected through hubs 

Technology Strategy

• Encourages scalable business models leveraging digital creativity
• Strengthens digital literacy and low-cost marketing skills
• Facilitates ecosystem linkages with funders, institutions, and investors 

Theory-Based Workshop
Live interactive sessions twice a week covering core business and creative topics 

Mentorship
Group mentorship sessions and one-on-one guidance from industry experts 

Recruitment & Selection Criteria

Eligible Applicants

• Creative entrepreneurs at the ideation or prototype stage
• Individuals or teams with well-articulated ideas
• Applicants aged 18–35 (priority given to youth and women)
• Residents of:  Nigeria, Ghana, Rwanda, Kenya, South Africa, Senegal, Morocco, Egypt, Ethiopia, Zambia 

Additional Criteria

• Demonstrated originality and potential for scalability
• Passion, creativity, and coachability
• Commitment to fully participating in the 6-week programme 

Sector Requirements
Open to diverse creative industries including: 

• Audio-visual
• Design (graphic, fashion, industrial, architecture, interior)
• Music (recording, live, instruments, festivals, production)
• Multi-media
• Cultural and Natural Heritage Preservation 

Business Criteria

• Pre-revenue or early prototype ventures
• Strong potential for growth and ecosystem integration
• Not currently in another incubation/acceleration programme