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Be a Woman, Be a Leader.
Tourism Empowers Women: According to the UN World Tourism Organization (UNWTO), women make up most of the tourist workforce in major parts of the world. UNWTO is always committed to gender equality, as mandated in Sustainable Development Goal 5, referring to women empowerment by supporting women’s rights and improving their participation in the business realm. UNWTO’s global report on tourism found that more than 54% of people employed in the tourism are women, while in the Arab world, women represent 8% of the regional tourist workforce. UNWTO is continuously seizing opportunities to highlight the role of women in the tourism sector, and particularly Arab women.
Women and Technology: Technology has become a driven tool for all travelers and tourism businesses. In the Arab region, 34% of tech focused startups were founded by women, and 57% of science technology, engineering, and math (STEM) graduates are women. UNWTO is committed to support Arab entrepreneurs, boosting their tourism business careers. Hence, the industry is always searching for businesswomen with technological solutions and specialized skills to oversee smart digital projects. For this reason, UNWTO launched a startup competition to find the most innovative tech-driven startups in the realm of tourism, managed by women.
UNWTO and Innovation: Since 2018, the Innovation, Education and Investments Department at UNWTO has launched 23 global, regional, and specific startup competitions and challenges in more than 150 countries. In parallel, it has organized 21 Tourism Tech Adventures (Innovation Forums) in 14 countries, with an additional 8 online editions. A total funding of +214 USD million has been raised for Top Startups.
Startups will apply to one of the 4 categories below, defined by UNWTO. Since some initiatives may be fitting into more than one category, please choose the one where the predicted positive impact will be greatest.
The UNWTO Women in Tech Startup Competition: Middle East, calls for women entrepreneurs from all over the world and based in the Arab region willing to grow their tech startup in the tourism industry, and provide sustainable solutions to the sector.
Which startups can apply?
The winners of Women in Tech Startup Competition Middle East will gain from the following benefits: