Madica Pre-seed Investment Program

We back exceptional early-stage ventures that are made in Africa


Madica is a structured investment program for pre-seed stage companies in Africa. Madica aims to empower mission-driven founders by democratizing access to world-class company building support, which is available today only to a few well-networked entrepreneurs.

World-class venture building support for African founders!

Madica will inspire and empower mission-driven founders with access to world-class support, mentorship, resources and networks throughout their startup journey.

Program overview

Madica is a 12-18 month structured investment program for African startups – especially those that receive a disproportionately small share of venture funding, such as those led by women or by local founders or those that operate outside well-established tech hubs.

We will invest up to $200,000 in participating companies at the beginning of their journey so they can hire the right team and focus on building the business. We will complement this with programmatic support including access to hands-on mentorship by exceptional founders and operators, training and coaching on company building by industry specialists, and targeted interactions with prospective investors to ensure that the continuum of later-stage capital is available as companies grow.

Applications to the program are open all year round and startups can apply to join whenever they are ready.

Program benefits

01 Capital
We will invest up to $200,000 in exchange for equity ownership in participating companies

02 Community
Madica founders will join a thriving community founded on the principles of mutual trust, unconditional support and results-oriented collaboration. Successful Madica founders will rely on fellow founders, the Madica team, and the broader Flourish Ventures community to help overcome personal and professional obstacles. Additionally, founders will have access to a world-class panel of mentors, executive coaches, and subject-matter experts to get hands-on support.

03 Curriculum
Madica participants will receive exclusive invites to attend highly personalized workshops designed to impart foundational skills for scaling their ventures. Founders can also engage in up to four, week-long immersion trips throughout their time in the program. Each trip provides an opportunity to spend quality time with mentors, peers, global investors, and key ecosystem stakeholders.

04 Continuity
After completing the program, Madica companies will be introduced to specially selected investors and accelerator programs that can help them take the next leap forward

05 Perks
Madica offers curated tools, training and credits such as AWS, Carta and Salesforce to make starting-up a little easier.
See all perks here.

Eligibility criteria

  • Team
    We seek local founders with diverse teams from across the continent
  • Traction
    We seek ventures with at least a minimum viable product, ideally with the first few paying customers and those that haven’t yet raised significant institutional capital
  • Sector
    We invite founders from all sectors including frontier sectors (e.g. Web3, AI)


Closes January 31, 2023
Website Visit website
Targets Africa
Sectors Sector agnostic