The Kenyan startup ecosystem is on the move. It is a leading hub for entrepreneurship on the continent thanks to several strengths, including a growing number of engaging international investors, a huge population with access to technology, and a growing number of startup support organizations active in the ecosystem.
For the fifth consecutive year VC4A has produced annual research and analysis on trends in the African startup ecosystem. For the 2018 research cycle, VC4A has published a pan-African study including 6 country specific deep dives.
VC4A research on 1,333 ventures registered in the country shows a clear relationship between venture performance and the support these ventures receive from the Kenya startup ecosystem. For example, 50% of the companies participating in ecosystem support programs secure investment. Even more interesting, the average investment secured is almost 6 times higher for the ventures receiving ecosystem support: USD $191K vs USD $34K. These companies are also more likely to create new jobs.
More specifically, 72% of the Kenya ventures are creating jobs with an average of 5.5 FTE per venture. When taking a further look at the age groups, 72% of them are between 12 and 35 years which is a little below the percentage on a pan-African scale (60%). This is a considerable contribution to the country given its growing population and justifies further investment in the growth and development of the startup ecosystem and the entrepreneurs it supports.
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The ‘Start your business’ course is aimed at founders who are in the phase of developing ideas and testing product-market fit.
The first module focuses on how to build a great team, the second module on the environment you operate in and the third module discusses the importance of knowing your target market.
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The course on ‘Grow your business’ is for startup founders who are looking to scale their operations when they are getting traction for their product or service.
One module breaks down the different types of business models to consider, and the other module focuses on ways to build traction and grow the customer base.
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The ‘Your legal business’ course is aimed at founders who want to learn more about the legal implications of setting up their business and getting their operations funded.
The first module focuses on legal basics, the second module on the funding concepts.
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The ‘Finance your business’ course is aimed at entrepreneurs who are looking to raise external capital.
In the first module you will learn how to structure your business’ financials, contracts, and other legalities. The second module unpacks how to fundraise successfully.
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The ‘Mentor-Driven Capital’ course is dedicated to African business professionals to boost high-powered mentoring abilities to support entrepreneurs while learning to think and act like a savvy business angel.
‘Mentor-driven capital’ is the approach to creating value for startups by sharing the knowledge, experience and network you’ve built during your career, while also maximizing the return on your investments.
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