What role does the lead investor play?

When trying to decide whether to engage with an entrepreneur, investors look for evidence. Nothing sends a stronger signal than already having an investor on board. This shows that someone believes in you enough to trust you with their money. A lead investor has researched your business in detail and is a valuable source of information for others who are interested in your venture. A lead investor can help others understand where the business is in its development and play an important role in negotiating terms to close the deal.

Learn everything you need to know to kick-off a fundraising round in the free Finance your business course in the VC4A Startup Academy. To promote your fundraising round on the platform, please follow the 4 steps to fundraising!