How do you define the success of the investment readiness programme? What are your KPIs? 

We use seven criteria to measure the investment readiness of a start-ups during the programme:

  1. Founding team
The competencies and structures of the founding team are improved (in the area of leadership, networking, management, evaluation, distribution of tasks in the team, etc.)
  1. Data room & due diligence
The business data (data room) is updated and improved and all necessary documents for a “due diligence” are available (e. g. pitch deck, annual balance sheet, accounting report etc.)
  1. Data analytics
A digital system for monitoring the start-up’s user base is established and used (“data analytics”)
  1. Market & competition analysis
A market and competition analysis of the start-up for its own market and possible expansion markets is available and used
  1. Marketing & Sales
A strategy and catalogue of measures for marketing & sales are available and guide the actions of the founding team to scale the start-up
  1. Product
The digital product of the start-up is customer-focused and marketable (e.g. adapted to the target customer and target market, data security guaranteed, in line with national regulations, etc.)
  1. Customer growth
The start-up’s customer growth is positively improved

These indicators are based on what investors look at and addressing them will help you to raise investment. In addition to investment readiness, we measure the customer growth of the start-ups, their impact on the income of their customers, food security and climate adaptation, and of course the investments raised during the programme until one year after.

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