AYuTe Kenya Challenge

About the Challenge

The challenge is an initiative of Heifer Kenya, which is working closely with E4Impact Foundation (E4I) to run the competition from June to December 2022. E4Impact Foundation will employ its expertise in business acceleration to develop a strategic direction for youth, agriculture, and technology in line with Heifer Kenya’s mission and approach.

Kenya’s agriculture industry is the backbone of its economy. However, young Kenyans, who represent more than half of the national labor force, remain almost entirely excluded from this significant industry. This is due to challenges such as negative perceptions of agriculture, lack of awareness of agribusiness value chains, and limited opportunities offered by new technologies and innovative business models.

Young people have the potential to significantly reduce poverty and establish Kenya as one of the key players in agricultural markets. AYuTe Africa Challenge Kenya will support the agricultural innovation needed to make this happen.

AYuTe Challenge Kenya Benefits

Enterprises can expect to receive the following:

1. Customized training boot camps at the various levels of the challenge
2. Technical assistance at the various levels of the challenge to strengthen the minimum viable product and the business and financial model of the start-up
3. Coaching and mentorship, personalized to unpack training into business implementation
4. Links to financial and investment opportunities
5. Networking opportunities to showcase your solution and meet with investors and other stakeholders
6. Cash prize awards of a total of KSh. 1,750,000.00 for the top three winners:
   • Winner: KSh 1M
   • First Runner-Up KSh 500,000
   • Second Runner-Up: KSh 250,000

1. Customized three-month incubation program for top 15 finalists

Eligibility Criteria