Greenhouse Accelerator – MENA Sustainability Edition 2023

Unlocking innovative and disruptive agricultural solutions in partnership with purpose-driven MENA start-ups.

Program overview

Are you a start-up or entrepreneur with transformative direct farming innovations in the following areas?

  • Minimizing water use and stress in the region by enhancing management of water and wastewater in agricultural activities.
  • Managing efficiencies across inputs and production processes to increase sustainable practices in agriculture.
  • Breakthrough products and technologies to support regional food security.
  • AI and digitization of agricultural processes to enable for sustainable reporting.

How it works

The 2023 PepsiCo Greenhouse Accelerator: MENA Sustainability Edition will select 6 startups and entrepreneurs with breakthrough sustainability agriculture innovations. Ultimately, furthering the PepsiCo Sustainability goals to reduce the carbon footprint across the agricultural space and enhance food security in the MENA region.

  • Grants
    Selected innovators will receive an initial $20,000 USD grant to work on a new business initiative.
  • Final prize
    At the program’s closing event, a panel of judges will award one participating company with a $100,000 USD prize to help advance and scale their innovation.
  • Mentorship
    PepsiCo and industry experts provide R&D insights, perspectives on business models, market activation, product development, regulatory practices and more.
  • Resources
    Participants of the 6-months program will have access to subject matter experts, resources and business courses​​.

Eligibility requirements

Applications for the Greenhouse Accelerator: MENA Sustainability Edition will remain open until April 7, 2023. In order to apply, companies had to meet the following requirements.

Minimum requirements:
  • $250,000 to $1M USD in sales in the last financial year OR have a validated prototype for use in the market within the next 6 months
  • Be a licensed business in one of the participating MENA region countries (Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Tunisia, United Arab Emirates).
  • Be willing to work with PepsiCo Greenhouse Accelerator mentors and public relations team throughout six-month Accelerator program and attend Accelerator events.
  • Agree to Terms and Conditions below.

An external third party will review all submissions and our selection committee will choose finalists based on the following criteria:

  • Must include the focus areas of sustainable agriculture practices.
  • Uniqueness in the market.
  • A clear go-to-market strategy and plan for sustained in-market execution.
  • Balanced gender and ethnic diversity of team.
  • Scalable business model.


April 7, 2023
Organizer Greenhouse | PEPSICO
Website Visit website
Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Tunisia, United Arab Emirates
Clean technology and energy, Green transportation and electric motors, Hydropower, Internet of things (IoT), Renewable energy, Smart city solutions, Solar power, Waste management and recycling