Getting to business. From seed to fork.


Agrifood entrepreneurship is the biggest opportunity in Africa today.

Before the coronavirus, we liked to say agribusiness is a trillion-dollar opportunity. Now, everyone on the planet understands that agribusiness truly is a critical industry.

Agriculture and food are essential for human life.

It doesn’t matter what happens, we must find ways to grow nutritious food and get it to the people who need it.
Generation Africa wants to #GrowEntrepreneurs and #TransformFood to build resilience, improve food security, and support small and medium businesses in Africa.

We want YOU to be a part of our GoGettaz community of agripreneurs.

When you join, you can: Enter the US$50,000 GoGettaz Agripreneur Prize Competition!

Two entrepreneurs, one woman, and one man will each win 50,000 US Dollars for the most innovative and scalable agrifood business ventures.

Get inspired! Share stories of innovation and impact by fellow pioneers.

Connect! Tap into support, funds and networks that accelerate your business.

Learn! Access training and mentors that help fulfil your potential.

Grow! Promote your business to investors, clients and partners. You will benefit online support to launch and grow your business.

It’ll be great to have you on board. Join the movement!
Sign up now

Our Partners

In 2019, Norwegian crop nutrition company, Yara International, and leading African telecommunications group, Econet, co-catalyzed Generation Africa.

This year our world is very different. We are fighting a global pandemic. The coronavirus is teaching us all that we cannot stand alone. We must work together.

In 2020 we are proud to bring on board inspirational co-founders to grow Generation Africa and strengthen the GoGettaz ecosystem.

The Alliance for a Green Revolution in Africa strives to grow agriculture on the continent to feed Africa and the world.

Corteva Agriscience harnesses cutting edge science to build flourishing farms.

The Southern African Confederation of Agricultural Unions represents the common interest of regional farmers.

The Syngenta Foundation for Sustainable Agriculture links small-holder farmers to Agri services, insurance, and quality seeds.

Together we are building an ecosystem that supports Africa’s bold agripreneurs as they go from idea to full-scale businesses.

gogettaz organizers




Location Nairobi, Kenya
Targets Africa
Sectors Agribusiness, Agritech, EdTech, HealthTech




The Farm
Making farmers more productive
Malawi Animal farming
Magofarm LTD
Driving Agricultural Sustainability Through Alternative Proteins
Rwanda Animal farming
Turning waste into value: using biomass as fuel for change.
Côte d'Ivoire Biomass, Renewable energy, Waste management and re…
Mhogo Foods
Adding value to cassava tubers, Impacting small-holder farmers
Kenya Agribusiness
Solar powered Cooling in East africa's Livestock Value Chain
Kenya Agribusiness, Animal farming, Solar power
Fidena AGRI Uganda LTD
Recycling organic waste in to organic fertilizer
Uganda Agribusiness, Agrichemicals, Crop farming
Women Smiles Uganda
Women Smiles empowers women and youth through sustainable farming.
Uganda Agribusiness
Ecodudu Limited
Insects are the Future
Kenya Agribusiness
Science. Future. Feed
Tanzania, United Republic of Fish farming, Waste management and recycling
Rural Farmers Hub
Crop intelligence solution for optimal farming decisions and timing.
Nigeria Agribusiness, Agritech, Artificial intelligence
Kilimofresh Foods Africa Limited
Fresh Foods At Your Doorstep
Tanzania, United Republic of Agribusiness, Agritech, E-commerce
We add value to local Cereals and oilseeds
Mali Agribusiness, Crop farming, Food production
Maungo Craft
Award-Winning, Unique, Low Sugar, Gourmet Jams, Marmalade & Chutney.
Botswana Agribusiness, Food production, Specialty retail
Alley Capital Group
Embracing drone technology in agriculture, for crop spraying.
Zimbabwe Agribusiness, Crop farming
Integrated Aerial Systems
Data Driven Drones
South Africa Agrichemicals, Agritech, Environmental services
Angola's Digital Agrimarketplace.
Angola Agribusiness, Crop farming, Retail
Achiever Foods Limited
Achieving health in an organic way
Ghana Crop farming, Food production
Bridging the grain demand gap; connecting farmers to market
Nigeria Agribusiness, Agritech, Enterprise software
Dent Agrisystems
Providing Food for All
Ghana Agritech, Crop farming, Fish farming
Phema Agri
Agriculture First. Invest Now!!
Tanzania, United Republic of Agritech, Fintech, Investment management
Le Lionceau
"Magg ak tawfèkh", Growing up with health !
Senegal Agribusiness, Food production
Lombrisol is an economical and sustainable ecological solution
Morocco Agritech, Waste management and recycling
Eco-Friendly Animal Feeds
Tanzania, United Republic of Agribusiness, Animal farming, Waste management and…
Soupah Farm-en-Market Limited
Fairness and Freshness!
Nigeria Agribusiness
Solaristique Nigeria
Turning Wastes into Sustainable solutions
Nigeria Clean technology and energy, Green transportation …
Vertical and Micro Gardening (VMG)
Uganda Agribusiness
We do Avocado supply and processing into oils and cosmetics.
Rwanda Agritech, Manufacturing
Sesi Technologies Limited
Empowering African farmers with affordable technology.
Ghana Agribusiness, Agritech, Internet of things (IoT)
Find a land, Farm and Feed the World
Congo, Democratic Republic of the Agribusiness, Agritech, ICT
Grow it, cash it.
Nigeria Agribusiness, Agritech, Fintech
Growing Farmers Sustainably
Tanzania, United Republic of Animal farming
ProSect Feed Ltd.
We Feed, You Grow
Ghana Agribusiness, Waste management and recycling
Gourmet Grubb
Innovative food tech company - Dairy alternative from insects
South Africa Agribusiness, Agritech, Food production
Phronesis Foods Nigeria Limited
Healthy foods, healthy family
Nigeria Agribusiness, Food production, Wholesale
Zima company ltd
We make nutritious organic Virgin pumpkin seed oils and snacks
Rwanda Agribusiness
Sustainable seeds and spices, farmed and processed locally
Mali Food and beverage
Healthy Seaweed CO. Limited (™Seaweed Cafe)
Natural product from the ocean & Healthy taste from the ocean
Tanzania, United Republic of Agribusiness, Crop farming, Fish farming
OBRI Tanzania
Your local source for a healthy living!
Tanzania, United Republic of Agribusiness, Food production
Facilitating the linking of transporters and agricultural stakeholders
Cameroon Internet of things (IoT), Transport and logistics
Natural, healthy dried fruit and nut snacks for the health conscious
Nigeria Agribusiness
Pure and Just Company Limited
Catalysing African Potential through Climate-Smart Agribusiness
Ghana Agribusiness
Hya Bioplastics
Creating biodegradable packaging materials from re-engineered plants
Uganda Clean technology and energy