Tourism Recovery Programme

The Tourism Recovery Programme is a training, mentoring and financial support program designed for travel & tourism entrepreneurs in Egypt, Mexico, South Africa, and Kenya to build resilient, sustainable tourism businesses and take steps towards recovering from the COVID-19 pandemic.

Why apply?

EUR 9.000: Direct financial support to your team to sustain your operations through the challenges of the pandemic

Virtual Learning Programme: On Resilience, Innovation, Sustainability & Digital Transformation

Dedicated mentoring: 1-on-1 mentoring with TUI Group & Global Tourism experts

Access to Market: Support with global expansion and facilitating collaboration with German/European markets

Global Network: Access to an international network of entrepreneurs, business leaders, tourism experts, coaches and investors

Tools & Resources: Curated tools, guides, podcasts, videos, and articles to support your journey through our platform

You are eligible to apply if:

  1. 3 key team members can participate in the programme per business, among them at least one (co-)founder or legal representative (You will need to prove legal representation)
  2. Your business was legally registered in Egypt, Mexico, South Africa, and Kenya between Jan 2010 and Dec 2019 (You will need to prove registration)
  3. Your business was revenue-generating within 18 months before March 2020 and has been directly impacted by the COVID-19 pandemic (halted operations, employment loss, revenue loss, client loss, etc.)
  4. Your business displays a need for immediate financial support as well as ability to benefit from training and mentoring
  5. The business has an innovative component or approach in travel and tourism; this includes technological, environmental, and social innovations
  6. The business is locally owned and operates independently
  7. Your business model is directly or indirectly supported by collaborations between your business and the European market. These collaborations include but are not limited to current or past partnerships, projects/initiatives, trips/experiences, clients, customers, suppliers, service providers, or supporters
  8. In the selection of participants, additional consideration will be given to encourage diversity and inclusion

We are looking to support tourism & travel entrepreneurs in the following sectors:

  • Accommodation
  • Food & Beverage
  • Destination Management Company
  • Recreation, culture & sporting facilities
  • Retail
  • Tech & Consultancy (booking platforms, travel portals, support platforms, consultancy firms, agencies, events management)
  • Tour operators (experience & Adventure tourism, community & local tourism, educational tourism, entertainment tours)
  • Transportation, booking & logistics
  • Other services in the tourism supply chain


What are you waiting for? Apply now!

Applications are open until Sunday, the 20th of June 2021 at 11:59 PM (CEST)!

Here are some tips from our side to fill in your application:

  • You can only submit once! There’s no option to save an application draft, which is why we recommend you download and prepare the application questions in a word document before starting the survey to save you time and effort.
  • Start early! Avoid last-minute technical problems by submitting your application well before the deadline (The sooner the better!)
  • If you have any questions, please check out our FAQ sheet for questions about program content, legalities, financials, commitment, expectations, and more!
  • If you are having trouble submitting your application, please reach out to Please note this is the only official channel of communication to receive timely application support.


  • Outreach & promotion – May 2021
  • Selection process – June 2021
  • Virtual kick-off – July 2021
  • Workshops – August 2021, September 2021 & October 2021
  • Individual mentoring & coaching – November 2021, December 2021 & January 2022
  • Market access in Germany – February 2022 – March 2022


June 20, 2021
Program dates Jul 21 - Oct 31, 2021
Organizer enpact
Website Visit website
Targets Egypt, Kenya, Mexico, South Africa
Sectors Leisure and travel, Tourism