Africa eDigital Connect Summit 2022

Offline marketing isn’t as effective as it used to be as the internet currently makes up 61% of online purchases and online search queries. They allow consumers loads of access to digital data and media which means that you need to meet them where they are already spending time: On the internet.

Technology on the other hand, has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers.

What are brands doing about it?

Brands are constantly looking for new digital marketing trends based on the evolution of technology, and platforms, to identify new opportunities that they can tap into. It’s also an opportunity to position your brand as the foremost Kenyan/African companies that support the current digital marketing and technology trends. Come connect, interact and learn from top industry players and experts on matters digital marketing and technology on business