Cortex Hub


Situated in East London’s Industrial Zone, the Cortex Hub is the home for innovative start-ups building products customers really want.  With a strong focus on innovative product design, good team dynamics and customer satisfaction our working space is an inspiring and resourceful one where creativity and tech innovation meet.  To ensure time spent at the Cortex Hubis dedicated completely to the development of game-changing products, we provide each start-up with early-stage funding ensuring each entrepreneur is able to pay expenses and keep a roof over their head whilst they get started.  Depending on the stage of the business, on entrance, some start-ups are put through the business incubation, whilst others enter the acceleration program.  The Cortex Hub is structured as a non-profit, seed-funding incubation hub and as a for-profit acceleration, investment hub.

One of our main aims is to expose young and ambitious entrepreneurs to a tech and digital art space that allows them to generate and create value.

The Business Incubation Program:

12-weeks learning, entrepreneurship and development program, designed to develop active and aspiring entrepreneur’s business planning and product development.

Key Learning Outcomes:

  • Identifying a business opportunities;
  • Establish the value of the proposed business;
  • Create and analyze product specifications and models;
  • Aligning of the opportunities with the need of related stakeholders/customers;
  • Understand the full cycle of funding the development of the product.

The Business Acceleration Program:
12-Week program, each founding team is to receive weekly sprint objectives and targets. They will be given access to advisors and encouraged to engage potential customers from the very beginning. In addition mock-pitching sessions will be held every 3 weeks. Learning’s from customer interactions and advisors are to be fed back into the product, continuously improving it.
Founders that meet targets will be rewarded and the Start-ups selected by investors will be allowed to continue their growth with the support of The Hub, failed founders will be forced to fully pivot partially pivot or exit. Approved partial pivots will be allowed to re-enter the next 12-week Acceleration run and full pivots will re-enter the Incubation Program.


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Location Sunnyridge, East London, South Africa
Targets South Africa
Sectors Sector agnostic