Eligibility criteria
Selected applicants in response to this call must adhere to the following eligibility criteria:
Location and Registration:
- The pitching company must be legally registered and actively operating in an African Union member country. The organizers will make a concerted effort to ensure a balanced representation across diverse regions within Africa.
- Applications from women, people in need and young entrepreneurs are highly encouraged, fostering inclusivity and diversity.
- The company’s head office or registered office must be located in an African country, and its primary business activities should be conducted within the continent.
- It is imperative that the pitching company possesses intellectual property rights over the product or service proposed by their project. A self-certification guaranteeing that the company is the owner of the intellectual property (IP) or exclusive licensees is required.
- A signed Guidelines for Call for Applications for Pitchers must be uploaded with your application.
Pitch Presentation:
- The selected pitcher is required to be physically present in Kenya and deliver a presentation on behalf of his/her company, business, or project.
- The designated pitcher can be a founding member, director, CEO, or any individual closely involved in the decision-making and management of the company or business.
- Alternatively, a staff member designated by the company may also present the pitch. The pitching company is responsible for appointing a backup person who will stand in for the designated pitcher in the event of an emergency, such as illness or accidents. The backup person’s details must be provided in the application, along with an indication of their availability to step in. Proficiency in both French and/or English is a requirement for the backup person.
Small and Medium-Sized Enterprise (SME) Status:
- The company or business must qualify as a Micro, Small and Medium-Sized Enterprise (MSME), adhering to the definition outlined in the EU Recommendation 2003/361. Determining factors for MSME status will be assessed based on established criteria.
- It is essential for all applicants to fully align with the criteria hereunder to ensure their eligibility for participation in this opportunity. To be eligible, companies must meet the following criteria regarding the number of customers and either turnover or annual growth rate (CAGR).
- Number of customers
- Either turnover or Compound Annual Growth Rate (CAGR)
Company category | Staff headcount | Turnover or | Compound Annual Growth Rate (CAGR) | |
Medium-sized | < 250 | ≤ 15 million Euros | ≤ 5% | |
Small | < 50 | ≤ 2 million Euros | ≥ 10% | |
Micro | < 10 | ≤ 0.5 million Euros | ≥ 25% |
These ceilings apply to the figures for individual firms only. If a firm is part of a larger group or a holding, it is imperative to include the aggregated staff headcount, turnover, and CAGR from the entire group or holding.