Episode 3 – Founder perspectives with Bram and Lilian of the Emata company

Welcome to episode 3 of the VC4A Venture Showcase mini series, powered by VC4A and Entrepreneurs Talk Africa.

We switch it up with our two guests, Co-founder and CEO, Bram Willem van der Bosch and Chief Product Officer, Lilian Musoke, of Emata, one of the finalists of the VC4A Venture Showcase Africa 2023 edition. Our host Jason Delorie gets into a frank conversation with these two innovators who share their passions and inspiration behind Emata, a Ugandan startup that is helping make financing affordable for farmers in East Africa.

Listen now:

Key topics covered:

  • The value of startup accelerators
  • Persistence and resilience as founders
  • Building solutions for overlooked segments
  • Their experience of the 2023 Venture Showcase
  • Preparations for their exclusive feature at AESIS2023

Driven by the realization that banks weren’t serving the largest economic sector on the continent – agriculture, they built data-driven solutions to change that!


About our guests: Bram Willem van de Borsch and Lilian Musoke

Before starting Emata, Lillian was passionate about designing solutions for everyday Africans while Bram had a corporate finance career was ready to move beyond to newer opportunities. Combining their individual backgrounds in technology and agricultural finance, they started Emata.

About the VC4A Venture Showcase:

The VC4A Venture Showcase is an exclusive program of choice for entrepreneurs looking to raise their Seed and Series A rounds. Since 2017, it is one of the leading accelerator programs in Africa and Latam. The Showcase brings together the most active investors, experienced mentors and the continent’s best founders. Visit the VC4A Venture Showcase website to learn more.

About Entrepreneurs Talk Africa:

The Entrepreneurs Talk Africa Podcast positions itself as the platform where the African entrepreneurs can find and share the inspirations, resources and networks to thrive in their entrepreneurial journeys through relatable stories and insights from fellow leading African entrepreneurs. Through interviews with successful entrepreneurs, masterclasses and theme-specific mini series, we empower the African entrepreneurs to take a leap forward. We also aim to provide a growing audience for Entrepreneur support organisations to reach, educate and engage while ensuring we provide value for both.