Fashionomics Africa

About the competition

Fashionomics Africa, in collaboration with the United Nations Environment Programme, Parsons School of Design, strategic consulting and communications agency BPCM, the Ellen MacArthur Foundation and the Centre for Sustainable Fashion, invite interested African fashion brands to apply to the sustainable fashion online competition.

The online competition is a challenge prize run by the African Development Bank that aims to celebrate African fashion brands that will change how we produce, buy, use and recycle fashion and that encourage a more sustainable shift in consumer practices.

The contest is open to fashion entrepreneurs of 18 years of age and above, operating in the textile, apparel, and accessories industry in Africa. Entrants must pursue environmentally friendly, sustainable and circular economy measures to qualify.

Awards

The winner will have the opportunity to win:

• A financial reward of USD 10,000 for the best sustainable and innovative brand.
• A Fashionomics Africa certificate.
• Access to a network of media insiders and industry experts.
• The possibility to take part in online events and share insights on key sustainability challenges facing the industry.
• The publication of the winner’s story on the African Development Bank’s website and Fashionomics Africa platform.
• The possibility to attend a Fashionomics Africa webinar as a panelist.

The finalists (2) will have the opportunity to receive:

• A promotion package to advertise the brand on Fashionomics Africa social media for a month.
• A Fashionomics Africa certificate.
• A branding kit (new logo, color palette, recommended fonts, letterhead, business card, email signature).
• The winner and finalists will also benefit from networking, mentoring and capacity building opportunities offered by the competition partners.

Eligibility criteria

• The contest is open to fashion entrepreneurs of 18 years of age and above (proof of age will be requested), operating in the textile, apparel, and accessories industry in Africa.
• Entrants must pursue environmentally friendly, sustainable and circular economy measures to qualify.
• Priority will be given to youth (18-35 years old) and women-led fashion businesses.
• Applicants should have an African passport and / or live in an African country and have an identification document like a passport, national ID Card or Voters Card issued in an African country.
• Participants must have launched a fashion business and operate in the textile (fabric making), apparel (clothing) or accessories (jewelry, bags, etc.) sector. Recently launched businesses are encouraged to apply. Proof of business registration will be requested.