African consumers are crying out for access to the products and services the rest of the world enjoys. Informal retail channels lack the sophistication to distribute these sort of products.
Yellow has built Ofeefee, a digital platform to manage informal agent networks.
Yellow has built up track record in Malawi through the distribution of solar home systems to low income rural households. Ofeefee has enabled disruptive distribution costs allowing us to price better than competitors, collect rfom 99.8% of customers and become cash flow positive in a short period of time.
Solar home systems are a great first product for the platform as they provide the foundation to provide consumer finance to our customers, and enable the charging of digital devices, which open up a world of opportunity for our customers.
This sort of revolution in Afriac is inevitable. The companies who are able to solve the distribution problem first have a huge prize to claim.