Wecyclers is a social business which addresses the challenges of waste management and unemployment by offering sustainable and convenient recycling services to low/middle income households and businesses while alleviating poverty, creating grass-roots jobs and economic partnerships.The solution is unique because it addresses the fundamental issue of waste disposal which is the citizen’s mindset. It promotes the recycling culture among the citizens by using an incentive-based model that gives residents value for their recyclables. Wecyclers also utilizes technological advancements such as real time mapping, route tracking, SMS technology and mobile application to ensure effective and efficient collection services. We have the potential for massive expansion as we have solved an important issue faced by many developing countries in waste management which is waste collection.