Traditionally, radio stations make most of their profit from large corporations and companies like Banks, Insurance companies etc. that run huge marketing campaigns. They therefore spend significant amounts of money to acquire these big companies through sales personnel. As a result of the fierce competition these radio stations have up to 50% ad space (prime time) unsold. Interestingly, there are over 154,000 SMEs looking for media space to buy but are not the focus of these media houses.
VendyAds is a web solution that enables media houses to efficiently sell their ad space and reach the larger market, mainly made up of SMEs. It’s an all-in-one ad sales software that provides a combination of CRM, and marketplace and payments integration to shorten the media buying process.
There are currently over 6000 radio stations in Africa with a 750 million daily listeners. We aim to cover the various channels across the African market and become the one stop place for advert buying.
|Sectors||Adtech, Information technology, Software as a Service|
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