Across sub-Saharan Africa, consumers spend about 50 percent of their disposable income on food. This is what consumers in the US were spending 150 years ago, compared to about 10 percent today. At the heart of this problem is an inefficient supply chain with the challenge of fragmented retail at the heart of it. In Kenya, over 90% of Food and Beverage (F&B) is retailed through the informal sector. In Nairobi, 6.5M people access F&B through 180,000 retailers, an average of 276 shops for every 10,000 people.
Twiga Foods is a B2B e-commerce company that focuses on food and grocery in the informal retail. Twiga leverages technology to aggregate retail demand in African cities providing access to high-quality, low-cost food. The company currently employs 1,000 people and serves 30,000 customers every month. The company was voted as the 35th ‘Most Innovative Company Globally’ by ‘Fast Company’ and selected as a ‘Technology Pioneer by the World Economic Forum,’ both in 2020.