Madagascar are classed as a poorest country in the World. Malagasy people are subject of malnutrition and undernourishment. Malagasy income family is under 2usd per day. This Is caused by lack of income generating activités. In the Bush, we find that there is no income generating activity that agriculture and livestock, but considered as contemplative activities. Lack of market is the causes. Also, we decided to create our poultry farming, we produce local breeding chicken to show to the nearest village that poultry farming can be a good income generating activities. We develop a brand of this chicken, an associate this brand a platform where peasant can shell their products.