Despite demand for vegetable and fruit in Tanzania are ever increase. The effort to cut down malnutrition is failed due to lack of basic nutrients as vegetable and fruits as result of unreliable supply and high price vegetable and fruits and this because the supply chain from production to market often includes several distributors whose incremental cost, negatively impact the final product price by increasing it. The high costs of this product, not only entrenches families into poverty but the also the moment it reach to the market already loss its quality. We solve both problems through supplying clean and well-packaged product by offering competitive prices in and out of season and focus on low to middle income earners where affordability is everything.
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