Thrifties KE Step up your style without breaking the bank

I work at a shoe retail business focused on selling quality, affordable imported footwear to Kenya’s growing urban market. Since launching in July 2024, it has sold 13,092 pairs and generated KES 12.3M by December 2024. From January to May 2025, we’ve sold 14,010 pairs and made KES 13.9M in sales.

Now, I want to launch Ideal Fashion — a new shoe business built on a similar but improved model, with better pricing, stronger branding, and a sharper focus on customer experience. With refined strategy and lower costs, Thrifties KE has the potential to outperform and become a dominant force in Kenya’s affordable footwear market.